web3 jam

Where businesses
connect,
possibilities grow.

A co-creation project exploring seamless
corporate collaboration leveraging
blockchain technology.

Companies from various industries support web3 Jam project.

What is web3 Jam?

A next-generation marketing approach that transcends corporate boundaries.

web3 Jam is a co-creation project leveraging blockchain to enable seamless collaboration between companies. By sharing users' token ownership, such as NFTs, among businesses, it promotes customer referrals and aims to realize next-generation marketing.

Independent customer bases and diverse specifications make integration difficult.
Using blockchain as a shared customer base for easier collaboration.

For businesses and local governments
Are you facing these challenges?

Want to dive into web3but don’t know
where to start?

Looking for ways to reacha new customer base?

Feeling limited
by your current marketingtactics and want to try
something new?

Why not tackle those challenges together with web3 Jam?

What You
Can Achieve

Easily try out web3 initiatives

Experiment with web3 marketing without starting from scratch. Perfect for taking the first step toward building a track record in this field.

Advanced Marketing with web3

Reaching Potential Customers

Leverage blockchain to create a shared customer pool and facilitate cross-business referrals, expanding your reach to customer segments previously beyond your access.

Understanding Customer Behavior and Preferences

Analyze user insights, such as behavior and preferences, through their NFT ownership status. This enables personalized marketing, improving engagement.

Establishing Direct-to-Customer Connections

Strengthen direct connections with users by distributing NFTs. Ongoing communication can enhance brand loyalty over time.

phase1workshop1

Through group work, companies clarify their goals and KPIs for web3 Jam, design hypotheses to achieve them, and explore campaign strategies as validation methods.

phase2workshop2

Participants brainstorm ideas for user rewards, missions, and other elements of the decided campaign. Details are refined, and preparations for PR plans and creative materials are made.

phase3Campaign Implementation

NFTs are distributed under pre-set conditions and promoted via social media, apps, stores, and materials to boost engagement.

phase4Analysis & Evaluation

After the campaign, NFT distribution and mission completion data are analyzed to guide and inform future actions.

Case

Hapiwell Ouendan

The web3 Jam campaign, themed "Happy & Wellness," features Sanrio's character unit "Hapidanbui" as ambassador and is supported by 22 companies. Participants can complete wellness-themed missions to earn NFTs or win prizes in a draw. Using Contribution Labs' "Megaphone" platform and the "Soneium" blockchain, the campaign provides a seamless experience where users join without understanding web3 or blockchain technology.

Initiative Process

01NFT Distribution

Six teams are formed by participating companies, and NFTs are distributed based on missions completed, such as store visits or social media follows.

*Non-transferable NFTs (SBTs) are distributed

02Promoting Cross-Referrals

Limited-edition NFTs and grand prizes through raffles, offered for completing all team missions, will motivate users and promote cross-referrals.

03Effectiveness Evaluation

Performance data, such as NFT distribution and mission completion, is shared to evaluate the effectiveness of web3 marketing using NFTs.

Voices from Supporting Companies

Since its launch in May 2024, the project has gained support from many companies.

Minna Bank, Ltd.

"By participating in web3 Jam, we aim to collaborate with innovative leaders from various fields to maximize the potential of Web3 and create an entirely new and exciting financial experience for everyone."

Minna Bank, Ltd.

H.I.S. Co., Ltd.

"To create Web3 use cases, collaboration with a diverse range of companies is essential. We will participate in web3 Jam and work together to co-create new use cases."

H.I.S. Co., Ltd.

Animoca Brands KK.

"web3 Jam unites leading Japanese companies, and with Animoca Brands and its network of 540 portfolio companies, it marks a key step toward Web3 mass adoption."

Animoca Brands KK.

Minna Bank, Ltd.

"By participating in web3 Jam, we aim to collaborate with innovative leaders from various fields to maximize the potential of Web3 and create an entirely new and exciting financial experience for everyone."

Minna Bank, Ltd.

H.I.S. Co., Ltd.

"To create Web3 use cases, collaboration with a diverse range of companies is essential. We will participate in web3 Jam and work together to co-create new use cases."

H.I.S. Co., Ltd.

Animoca Brands KK.

"web3 Jam unites leading Japanese companies, and with Animoca Brands and its network of 540 portfolio companies, it marks a key step toward Web3 mass adoption."

Animoca Brands KK.

FAQ

A.Yes, companies and municipalities interested in trying web3 initiatives or marketing can participate.
A.Participation is open regardless of size or industry, but having assets to contribute to web3 Jam is a prerequisite.
A.Yes, meetings can be held online, allowing participation from remote locations.

Contact Us

If you are interested in joining or considering participation in web3 Jam, please contact us here.
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