
Hapiwell Ouendan
The web3 Jam campaign, themed "Happy & Wellness," features Sanrio's character unit "Hapidanbui" as ambassador and is supported by 22 companies. Participants can complete wellness-themed missions to earn NFTs or win prizes in a draw. Using Contribution Labs' "Megaphone" platform and the "Soneium" blockchain, the campaign provides a seamless experience where users join without understanding web3 or blockchain technology.
Campaign PeriodJanuary 21, 2025 – March 2, 2025
Initiative Process

01NFT Distribution
Six teams are formed by participating companies, and NFTs are distributed based on missions completed, such as store visits or social media follows.
*Non-transferable NFTs (SBTs) are distributed

02Promoting Cross-Referrals
Limited-edition NFTs and grand prizes through raffles, offered for completing all team missions, will motivate users and promote cross-referrals.

03Effectiveness Evaluation
Performance data, such as NFT distribution and mission completion, is shared to evaluate the effectiveness of web3 marketing using NFTs.